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Case Study

Atrium Health Navicent

Navicent Health and Atrium Health Partnership transforms Georgia hospital into state's second largest

It all began as a 2 story, eight room brick residence in the 1840’s and soon grew to include operating rooms and wards located in outbuildings on the property behind the main facility.  It initially served a population of about 22,000 residents but over time it grew and expanded its care and services to include a 637 bed hospital and service to roughly 750,000 residents in central and southern Georgia, quickly being named as the 2nd largest hospital in the state of Georgia.

In 2019 Navicent Health entered into a strategic partnership with Charlotte, NC based Atrium health. Both systems share a similar mission and vision and both seek to bring better care to everyone in the south east from North Carolina to Georgia.

When the partnership was announced in 2019 we didn’t know yet what that meant for us. Fast forward to November of 2020 when we were engaged and asked to provide proposals for changing out key branding elements for a large scale reveal in late January of 2021. Naturally, we were up for the challenge and our Senior Project manager, Allison Turbeville, took the project in stride and hit the ground running. Allison collaborated with our designers, Atrium Health’s marketing team and their senior leadership to make sure everything was in order for the rollout. After all approvals, we were asked to manufacture 3 channel letter sets that were at least 6’ tall.  1 of the channel letter sets mounted to a roof top grid system, posed its own set of challenges. Not only was it on a roof that didn’t have any safety barrier at the edge, but it sat adjacent to the hospital’s helipad that brings in the facilities most critical patients. We installed scaffolding that tied back to the steel structure to maintain our crew’s safety as well as being in constant communication with the emergency services personnel about the arrival and departure of the Life Flight helicopters.

We also manufactured and installed 2 other channel letter sets and monument style signage for 2 other facilities. All together the manufacturing and installation process lasted roughly 8 weeks and the reveal event went off without a hitch.

Over the next year our partnership will expand to change over the rest of the signage on the hospital campus as well as many physician offices under the Navicent Health name. We look forward to continuing our relationship with Atrium Health Navicent in the future and are honored that they chose to work with us on this endeavor.

Video & Aerial Photos by: Georgia Drone Pros

Source for Navicent Health history


Atrium Health



Project Manager

Allison Turbeville

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