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Buyers Guide

Channel Letters and Illuminated Signage

If you're looking to make a bold statement with your branding, Channel Letters and Illuminated Signage might be just what you need. This guide is designed to provide a comprehensive overview of these impactful signage options, helping you make the best decision for your business.

Guide to Channel Letters and Illuminated Signage

From understanding what channel letters are, to considerations for compliance, cost averages, real-life examples, and answers to common questions, we've got you covered.


What are Channel Letters and Illuminated Signage?

Channel Letters are custom-made metal or plastic letters commonly used in exterior signage. They're often illuminated internally for high visibility, making them a popular choice for businesses that operate during both day and night.

Illuminated Signage refers to signs that have a light source, enabling them to be visible in low-light conditions. These signs provide round-the-clock visibility for your business, boosting brand awareness and attracting potential customers even after dark.

What to Know

Considerations for Channel Letters and Illuminated Signage

When selecting your Channel Letters or Illuminated Signage, here are some factors to consider:

Design and Typography: The design of your letters should be consistent with your branding. The font should be easy to read, even from a distance.

Size: Your signage should be large enough to be seen from afar, but not so large as to overwhelm your building's facade.

Illumination: Consider how you want your sign to be illuminated. LEDs are commonly used for their efficiency and longevity.

Color: The color of your sign should align with your brand colors, but also provide enough contrast with your building to stand out.

Local Regulations: Ensure your sign complies with local regulations concerning signage size, illumination, and installation.


Average Costs of Channel Letters and Illuminated Signage

The cost of Channel Letters and Illuminated Signage varies widely depending on the size, design complexity, type of illumination, and installation requirements. Get in touch with our team to discuss your project. Once we understand the full scope of work, we can provide a more precise estimate.


Examples of Channel Letters and Illuminated Signage

  1. Storefront Signage: Many businesses use Channel Letters and Illuminated Signage to display their brand name on the building facade.

  2. Interior Signage: These signs can be used inside larger facilities like shopping centers or airports to guide customers to specific stores or areas.

  3. Directional Signage: Illuminated signs can be useful in providing direction in parking lots or large complexes.

Trusted nationwide provider of illuminated signage

Are you having a hard time getting noticed? Our team of experts is here to help and our clients have spoke to our past successes!

…we appreciate all of the hard work that went into meeting a very tight deadline. The event went off just as planned and I think everyone was impressed by the fine work that was done by RP Signs.

Andrew Crews

Discovery Place, Inc.

Graphics Coordinator

I highly recommend RP Signs. I love the quality of their work! They did a fantastic job and they are a great company to work with!

Danielle Brown

…the sign your company fabricated/produced is the cleanest and most well constructed sign I have ever seen…it truly was a pleasure and I will be looking forward to working with you and your company again in the very near future!!

Ed Kessinger

Myers & Chapman Inc.


I would recommend RP Signs…They were very easy to work with in producing both my interior and exterior signage, following my ideas but taking them a step further with wonderful input using their vast experience.

Jay Murphy

Plantation Animal Clinic


Fantastic company to work with! All our projects are completed professionally, they have good communication and completion of jobs are on schedule each time.

Jeremiah Outwater

Cannot say enough about RP Signs! They are great to work with and everything is done very professionally. Great communication and great service! Highly recommend!!!

Lisa Hinson

…thank you for the innovative creativity we received from RP Signs on the upgrade to the interior signage in preparation for our accreditation survey. The surveyors were very impressed…they would be hard-pressed to find better signage.

Robert Childers


Director of Plant Operations

Process of Buying Channel Letters and Illuminated Signage

Acquiring illuminated signage may seem a bit overwhelming at first, but it doesn’t have to be. Here’s a simple step-by-step process you can follow when buying illuminated signage with RP Signs.

Step 1


The first step is understanding your needs. What type of signage do you need and where will it be installed?

Step 2


Next, we move to the design stage. Even though channel letter signs have to comply with certain guidelines, there's room for creativity. Our design team will work closely with you to develop signs but also match your brand identity and aesthetic preferences.

Step 3


Once we have an idea of what you need, we'll provide you with a detailed quote. This quote will outline the costs associated with your custom channel letter signage, based on design complexity, materials, and the number of signs required.

Step 4


After your approval of the designs and the quote, we move into production. We manufacture your illuminated signage in-house, ensuring the highest quality and compliance with all regulations.

Step 5


Once your signs are ready, it's time for installation. The correct installation of illuminated signs is just as important as their design for compliance. Our professional installation team will handle this task for you.

Step 6


Finally, after installation, we're still here for you. If you have any questions or need further assistance, our team is ready and willing to help.

At RP Signs, we make the process of buying illuminated signage simple and straightforward.


Common Questions About Channel Letters and Illuminated Signage

Yes, most modern illuminated signs use LEDs, which are known for their energy efficiency and longevity.

Absolutely! We specialize in custom fabrication, and can create letters in virtually any font and style.

While our signs are designed for durability, periodic cleaning and maintenance checks can help prolong their lifespan and keep them looking their best.

With proper care and maintenance, illuminated signage can last for many years. LED lights, commonly used in these signs, typically have a lifespan of up to 50,000 hours.

Yes, our illuminated signs are designed to be durable and can withstand a variety of weather conditions including rain, snow, and heat.

Depending on the specific design and material of your existing sign, it may be possible to retrofit it with illumination. We'd be happy to assess your current sign and provide recommendations.

Yes, at RP Signs, we can guide you through the process of obtaining any necessary permits and ensuring your sign complies with local regulations.

At RP Signs, we offer repair services to keep your sign in optimal condition. This can range from replacing burnt-out lights to fixing any structural issues.

Ready to start your channel letter or illuminated signage project?